The question of the minimum number of participants you need in a usability study regularly comes up, and there are lots of resources that answer it (e.g. https://measuringu.com).    What these sites do not talk about, however, is the fact that …
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Posted in Methodology, Online UX research

Choice is good, but too many choices is not. People quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with an over abundance of poorly differentiated links. The web is meant to offer …
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Posted in Uncategorized

It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to understand your employees, to engage and motivate …
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Posted in Management and strategy Tagged ,

Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

It’s time to finally stop requiring users to format numbers in online forms. Front-end developers need to put in the extra effort to accept any format or provide masks instead of displaying error messages. To make that point to Government of Canada teams, …
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Posted in Design, Online UX research Tagged , , ,

Hack a document camera into a mobile testing camera and sled We’ve tried several mobile phone sleds and have been disappointed by cameras that don’t swivel or turn to fit the view of the participant’s fingers and screen. This winter, we …
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Posted in Mobile Tagged , , , , ,

Are tables in your web pages stopping users in their tracks? Here is an example in which users reached the right page, but left before completing their task. The culprit was a table. Tabular data on the page was broken …
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Posted in Design