Tag: online research

Potential Online students have significantly different top tasks

Posted by matyeo on April 28, 2017

Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Top Tasks for “Online” Future Students: Tasks of Least Interest

Posted by matyeo on April 6, 2017

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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3 Top Tasks for “Online” Future Students: Cost, financial aid, affordability

Posted by matyeo on February 6, 2017

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,