Services

Top Task Management & Strategy

Strategic research options to support data-driven decision making and create a user-centric focus for your website or application.

Top Task Identification

• Identify the small number tasks that are most important to your customers or employees

Customer-Centric Index

• Discover which attributes (e.g. content, structure, navigation) are most annoying your internet or intranet users

Task Performance Indicator

• Measure and benchmark the ability of your customers or employees to complete their top tasks

Search Performance Indicator

• Measure and benchmark the success of your internal search engine in helping your users complete their top tasks

Webinars and Gerry McGovern Master Classes

• Top Tasks Management webinars, Master Classes and in-house training options for you, your senior managers and your team.

User Experience UX Research

Strategic research options to support data-driven decision making and create a user-centric focus for your website or application.   

Expert Usability Reviews

• No time for testing? We can provide fast and effective reviews based on our many hours of watching web behaviour and on usability heuristics. Usability reviews will identify critical usability issues on your site, and provide recommendations. 

Usability Testing for Mobile, Tablet, and Desktop Devices

• Usability Testing quickly identifies usability problems that are preventing your customers from completing a sale, or causing errors in application forms, or even failing to find the services your site offers. We'll test with your own site visitors, on their own computers to mimic their natural context as closely as possible.  We are leaders in this field, providing training and mentoring to teams in Canada and the world. 

Design and Concept Research

• Test early! Catching usability problems at the prototype and concept stage can avoid wasted developments costs. 

Behavioural Insight Research

• Applying our backgrounds in Psychology, we'll help you choose whether a nudge or a new choice architecture will deliver the changes you need.

Journey Mapping and Experience Mapping

• Journey Mapping and Experience Mapping are powerful tools for improving your clients’ or customers’ experience. They are typically used to map customer experiences that are rich and complex, involving many parties and taking place over long periods of time.

User Experience UX Design

Achieve a customer-centric design by having us apply a variety of techniques to drastically increase the usefulness and usability of your website.

Agile Prototyping for New Designs and Design Concepts

• Use fast, cost-effective techniques to get your design ideas in front of customers as early as possible in the design process. 

Information Architecture

• Develop a site organization and navigation that allows users to complete their top tasks more successfully and quickly.

Mobile-First Design

• Our iterative mobile-first design approach ensure a great mobile experience for your users, as well as generating benefits of increased simplicity, speed and improved navigation for mobile, tablet and desktop users.

 Web and Application Design

• Achieve a customer-centric design by having us apply a variety of techniques to drastically increase the usefulness and usability of your website.