Category: User requirements

What does it mean for an organization to be obsessed with its customers? Give your perspective by taking this 5-minute poll from Gerry McGovern. Identify the aspects that are important to you: Click to take Gerry’s poll  (a 5-minute exercise) Your …
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Posted in Management and strategy, User experience trends, User requirements

Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

On LinkedIn and similar virtual gatherings of user experience designers I am often struck by questions like, “What is the best wireframing/prototyping tool?” which are typically followed by replies in which the respondents give passionate support for their particular favorite …
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Posted in Design, Mobile, Remote usability testing, User requirements

Service design is becoming a key organizational competence for business success in the Digital Age.  Let’s look at a real-life service experience and see what we can learn about absolute requirements for great service design. A (bad) service story Just recently, …
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Posted in Design, Management and strategy, User experience trends, User requirements

Neo Insight’s e-newsletter on Usability topics and techniques. We invite you to subscribe to our monthly e-newsletter. Special event – Creating Customer-Centric Websites Due to the amazing response, we regret to say we can take no more registrations for this …
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Posted in User requirements

Neo Insight’s e-newsletter on Usability topics and techniques. We invite you to subscribe to our monthly e-newsletter. Upcoming events January 19, 2006 Usability challenges of new Web technologies – Neo Insight Workshop January 26, 2006 Navigating User Interfaces – CapCHI …
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Posted in User requirements