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Tag: UX
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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In this issue Win the war on distraction Improving Find People, the #1 intranet task: Webinar recording now available Biggest challenge in user experience Win the war on distraction Distraction is a major source of usability issues we see …
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Posted in Management and strategy
Tagged intranet, UX
A link is a promise Gerry McGovern says “a link is a promise, and if websites were marriages, many would end in divorce”. Links need to keep their promise or people are frustrated. Designing links is the fundamental skill of the …
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Posted in Uncategorized
Tagged UX
Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
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Posted in Uncategorized
Tagged top tasks, UX
The tax folks offer an online way for businesses to figure what they owe the government –the Payroll Calculator on the Canada Revenue Agency website. Just try to use it. Arriving by search works pretty well. The alternative is to wade through …
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Posted in Uncategorized
Tagged UX
Gerry McGovern, Neo Insight, and other partners in Customer Carewords have worked with government organizations in many countries over the years, evangelizing and implementing task-based approaches to managing government websites. A few weeks ago, Gerry did a webinar for 400 …
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Posted in Management and strategy
Tagged UX
As part of World Usability Day, Gord Hopkins and Gerry McGovern presented a webinar on “Designing Navigation with Task Management”. The full webinar recording can be downloaded from the Customer Carewords website. We had over 1000 people attend from 8 …
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