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First-click tests solve common UX problems fast and easy This article discusses three common user experience problems, and how first-click testing can help identify and lead to solutions: Performance of a top task is negatively impacted by too-similar link-labels People can’t …
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Posted in Design, Methodology, Online UX research, Uncategorized
Why do advertising industry bad practices persist? When advertising standards result in a lose-lose for customers as well as for advertisers, we should adopt new standards. As users and customers, our web experience is too often marred by the bad …
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Posted in Management and strategy, User experience trends
Words are usually the most important content on a website. But not any old words will do. Words are there for a purpose. On most websites, words are there to help people accomplish a task; to make a decision, buy …
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Posted in Uncategorized
What does it mean for an organization to be obsessed with its customers? Give your perspective by taking this 5-minute poll from Gerry McGovern. Identify the aspects that are important to you: Click to take Gerry’s poll (a 5-minute exercise) Your …
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The question of the minimum number of participants you need in a usability study regularly comes up, and there are lots of resources that answer it (e.g. https://measuringu.com). What these sites do not talk about, however, is the fact that …
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Posted in Methodology, Online UX research
Choice is good, but too many choices is not. People quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with an over abundance of poorly differentiated links. The web is meant to offer …
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Posted in Uncategorized
It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to understand your employees, to engage and motivate …
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Posted in Management and strategy
Tagged intranet, top tasks
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends
