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Tag: top tasks
Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
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Posted in Design, Management and strategy
Tagged top tasks
In this issue Are Visitors Seeing Your Top Tasks? Summer Reading: The Stranger’s Long Neck … Top Neo Tweets Our team was reviewing some web usability testing videos recently, and across many different projects, we heard a familiar refrain from …
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There are a few key things every web manager needs to track about their visitors – like what did you come to the website to do and were you able to complete your task? Let’s call them TASKS and COMPLETION. …
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Posted in Management and strategy
Tagged top tasks
Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy
Tagged top tasks, userexperience
Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
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Posted in Design
Tagged top tasks, userexperience
Sometimes it is hard to find budget for user research. In a budget crunch, decisions can overlook the importance of user input in managing a user experience. Whether you manage a website or an application, you can’t be decisive without …
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Posted in Uncategorized
Tagged top tasks
Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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Posted in Management and strategy
Tagged top tasks, userexperience
First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
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Posted in Management and strategy
Tagged top tasks
Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
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Posted in Uncategorized
Tagged top tasks, UX
