Subscribe to our blog
Category: Uncategorized
First-click tests solve common UX problems fast and easy This article discusses three common user experience problems, and how first-click testing can help identify and lead to solutions: Performance of a top task is negatively impacted by too-similar link-labels People can’t …
Continue reading
Posted in Design, Methodology, Online UX research, Uncategorized
Words are usually the most important content on a website. But not any old words will do. Words are there for a purpose. On most websites, words are there to help people accomplish a task; to make a decision, buy …
Continue reading
Posted in Uncategorized
Choice is good, but too many choices is not. People quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with an over abundance of poorly differentiated links. The web is meant to offer …
Continue reading
Posted in Uncategorized
We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons: Mobile includes an increasingly wide range of displays Mobile devices are …
Continue reading
Posted in Design, Mobile, Uncategorized, User experience trends
Tagged design principles, mobile, userexperience
Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
Continue reading
Posted in Management and strategy, Uncategorized
Tagged top tasks, userexperience
Although the web has long provided support for non-HTML documents (PDF, Word, etc.) that doesn’t mean it is a good thing to do. It can make it difficult for users to find what they need. Non-HTML documents are often not …
Continue reading
Posted in Uncategorized
A link is a promise Gerry McGovern says “a link is a promise, and if websites were marriages, many would end in divorce”. Links need to keep their promise or people are frustrated. Designing links is the fundamental skill of the …
Continue reading
Posted in Uncategorized
Tagged UX
Sometimes it is hard to find budget for user research. In a budget crunch, decisions can overlook the importance of user input in managing a user experience. Whether you manage a website or an application, you can’t be decisive without …
Continue reading
Posted in Uncategorized
Tagged top tasks
Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
Continue reading
Posted in Uncategorized
Tagged top tasks, UX
The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
Continue reading
Posted in Management and strategy, Uncategorized
Tagged top tasks
