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Category: Management and strategy
In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are coming to realize just how fundamental and widespread …
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Posted in Management and strategy
Tagged governments, Higher Education, universities, userexperience
There are a few key things every web manager needs to track about their visitors – like what did you come to the website to do and were you able to complete your task? Let’s call them TASKS and COMPLETION. …
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Posted in Management and strategy
Tagged top tasks
Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy
Tagged top tasks, userexperience
Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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Posted in Management and strategy
Tagged top tasks, userexperience
First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
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Posted in Management and strategy
Tagged top tasks
Customer Carewords is a management process The Customer Carewords process is more than a usability process; it’s a management process. Above and beyond producing hard evidence of users’ priorities and tasks, a Customer Carewords project generates focus and commitment from …
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Posted in Management and strategy
Tagged top tasks
The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
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Posted in Management and strategy, Uncategorized
Tagged top tasks
How long do your users take to perform important tasks on your website? Could you answer your senior executives if they asked you? Never before in history has it been possible to answer such a question so accurately. Task management …
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Posted in Management and strategy
Tagged top tasks, userexperience
Providing links to your top tasks on your home page or a major landing page is not a solution to top task management. Top tasks need to be doable on those pages, not just linked. It wouldn’t be too bad …
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Posted in Management and strategy
Tagged top tasks
In this issue Managing websites is about managing, not about websites Free sales webinar on Task identification – 10am EST Sep 2nd 2009 Neo Tweets! Free Trial – Customer-Centric Index The challenge of managing websites isn’t about websites, it’s about …
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Posted in Management and strategy
Tagged governments, Higher Education, intranet
