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Category: Management and strategy
Why do advertising industry bad practices persist? When advertising standards result in a lose-lose for customers as well as for advertisers, we should adopt new standards. As users and customers, our web experience is too often marred by the bad …
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Posted in Management and strategy, User experience trends
What does it mean for an organization to be obsessed with its customers? Give your perspective by taking this 5-minute poll from Gerry McGovern. Identify the aspects that are important to you: Click to take Gerry’s poll (a 5-minute exercise) Your …
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It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to understand your employees, to engage and motivate …
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Posted in Management and strategy
Tagged intranet, top tasks
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Our ongoing UX bench-marking research with Cisco continues to generate fascinating UX data and insights. Just recently Cisco tested and implemented some improvements to the online registration form which users must complete to create an account. As this task is …
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Posted in Design, Management and strategy
Tagged Forms, remote usability testing, usability testing, UX research
Service design is becoming a key organizational competence for business success in the Digital Age. Let’s look at a real-life service experience and see what we can learn about absolute requirements for great service design. A (bad) service story Just recently, …
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DOWNLOAD SLIDES (PPT: 6 MB) DOWNLOAD VIDEO (WMV: 50MB: 49 minutes) (This webinar occurred April 16th, 2014) Discover the common patterns of tasks that employees expect to be able to do in the digital workplace and how the analysis can …
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Posted in Management and strategy
Tagged intranet
(This webinar occurred March 5, 2014) DOWNLOAD SLIDES (PDF: 3 MB) DOWNLOAD VIDEO (WMV: 129 MB: 1 hour) The Cisco Support website has millions of pages and millions of visitors every month. It is a large and complex environment. How to make …
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Posted in Management and strategy, Remote usability testing
