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Category: Online UX research
First-click tests solve common UX problems fast and easy This article discusses three common user experience problems, and how first-click testing can help identify and lead to solutions: Performance of a top task is negatively impacted by too-similar link-labels People can’t …
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Posted in Design, Methodology, Online UX research, Uncategorized
The question of the minimum number of participants you need in a usability study regularly comes up, and there are lots of resources that answer it (e.g. https://measuringu.com). What these sites do not talk about, however, is the fact that …
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Posted in Methodology, Online UX research
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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