Category: Design

In this issue “Why would ‘Having a baby’ be on here?” Persistent navigation problems #GoC #uxwg Web Usability Week rocks! Cluttered and confusing menus and links are some of the biggest problems we find in our user research. Menus are …
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Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
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In this issue Are Visitors Seeing Your Top Tasks? Summer Reading: The Stranger’s Long Neck … Top Neo Tweets Our team was reviewing some web usability testing videos recently, and across many different projects, we heard a familiar refrain from …
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Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
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Who and what are your landing pages designed for? Knowing the answer to this question is critical to website success. What is a landing page? Your Home page is a landing page. Any page arrived at via your main navigation. …
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As part of World Usability Day, Gord Hopkins and Gerry McGovern presented a webinar on “Designing Navigation with Task Management”. The full webinar recording can be downloaded from the Customer Carewords website. We had over 1000 people attend from 8 …
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The explosive growth in mobile devices poses significant user experience challenges. Mobile devices that run web applications are ubiquitous – 20 million Blackberry devices and 10 million iPhones are in use, and 1.5 million Google Android devices have been pre-sold. …
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Website navigation should help users quickly accomplish their tasks. Unfortunately, we often see websites maintaining a fixed set of global links on every page, most of which are no longer pertinent to the task at hand once a user makes …
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Links are critical to good web pages. Links are scanned by your web visitors. Links connect pages into a flow that can help users accomplish tasks. Yet the skills to write links are not widely learned. Good writers often are …
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Posted in Design, Management and strategy

Neo Insight’s e-newsletter on Customer Experience topics and techniques. We invite you to subscribe to our monthly e-newsletter. In this issue Four principles to improve your customers’ experience What’s wrong with the Canadian Government’s Common Look and Feel (CLF2) Free …
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Posted in Design