First-click tests solve common UX problems fast and easy This article discusses three common user experience problems, and how first-click testing can help identify and lead to solutions: Performance of a top task is negatively impacted by too-similar link-labels People can’t …
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Posted in Design, Methodology, Online UX research, Uncategorized

Why do advertising industry bad practices persist? When advertising standards result in a lose-lose for customers as well as for advertisers, we should adopt new standards. As users and customers, our web experience is too often marred by the bad …
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Posted in Management and strategy, User experience trends

Words are usually the most important content on a website. But not any old words will do. Words are there for a purpose. On most websites, words are there to help people accomplish a task; to make a decision, buy …
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What does it mean for an organization to be obsessed with its customers? Give your perspective by taking this 5-minute poll from Gerry McGovern. Identify the aspects that are important to you: Click to take Gerry’s poll  (a 5-minute exercise) Your …
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Posted in Management and strategy, User experience trends, User requirements

The question of the minimum number of participants you need in a usability study regularly comes up, and there are lots of resources that answer it (e.g. https://measuringu.com).    What these sites do not talk about, however, is the fact that …
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Posted in Methodology, Online UX research

Choice is good, but too many choices is not. People quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with an over abundance of poorly differentiated links. The web is meant to offer …
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It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to understand your employees, to engage and motivate …
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Posted in Management and strategy Tagged ,

Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends