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Who and what are your landing pages designed for? Knowing the answer to this question is critical to website success. What is a landing page? Your Home page is a landing page. Any page arrived at via your main navigation. …
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Posted in Design
Tagged top tasks, userexperience
“Click here”: what to measure We’re always looking for simple, cost-effective ways for our clients to highlight and communicate ways to improve their websites. Here’s one very, very simple metric that you might find useful and persuasive in your next …
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Posted in User experience trends
Tagged userexperience
Once in awhile we ask whether we are in a position to solve the bigger problems. What about the really big problems facing the world right now? Are we as a profession having impact on the economic crises we face? …
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Posted in Management and strategy
Tagged userexperience
This month we get back to some basics of website design – making sure your carewords are seen and used optimally. People on the web are selfish, impatient and lazy. They want to accomplish their tasks quickly and with minimal …
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Posted in Uncategorized
Tagged first-click, userexperience
Both Wikia and Wikipedia will be very focused on usability in 2009. On December 3rd, the Wikimedia Foundation was awarded a grant of $890,000 by the Stanton Foundation to make Wikipedia’s editing interface easier to use. In a recent interview, co-founder of …
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Posted in Uncategorized
Obama’s inauguration was the focus of huge media coverage and interest around the world. Somewhere between 1 million and 5 million people (the estimates vary wildly) were present to experience things first-hand in Washington, D.C. (even if not up close …
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Posted in Uncategorized
Gerry McGovern, Neo Insight, and other partners in Customer Carewords have worked with government organizations in many countries over the years, evangelizing and implementing task-based approaches to managing government websites. A few weeks ago, Gerry did a webinar for 400 …
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Posted in Management and strategy
Tagged UX
In this issue How to build momentum to manage your Top Tasks Revolve around your users – not vice versa The two minute warning Define your users by their actions – not as an “audience” Why usability is one …
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Posted in Management and strategy
As part of World Usability Day, Gord Hopkins and Gerry McGovern presented a webinar on “Designing Navigation with Task Management”. The full webinar recording can be downloaded from the Customer Carewords website. We had over 1000 people attend from 8 …
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