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Sometimes it is hard to find budget for user research. In a budget crunch, decisions can overlook the importance of user input in managing a user experience. Whether you manage a website or an application, you can’t be decisive without …
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Posted in Uncategorized
Tagged top tasks
Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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Posted in Management and strategy
Tagged top tasks, userexperience
First iteration strategy: Focus only on the top 5% of tasks In Part 1 of ‘Your website management strategy in 1 chart’, we showed why the most effective web strategy might be to focus only on users’ Top Tasks – …
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Posted in Management and strategy
Tagged top tasks
Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
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Posted in Uncategorized
Tagged top tasks, UX
Customer Carewords is a management process The Customer Carewords process is more than a usability process; it’s a management process. Above and beyond producing hard evidence of users’ priorities and tasks, a Customer Carewords project generates focus and commitment from …
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Posted in Management and strategy
Tagged top tasks
The “long neck” refers to the 5% of your web content responsible for 80% of your web visits. The “long tail” refers to the bulk of your web pages that get very few visits. The long tail is exemplified by e-commerce …
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Posted in Management and strategy, Uncategorized
Tagged top tasks
How long do your users take to perform important tasks on your website? Could you answer your senior executives if they asked you? Never before in history has it been possible to answer such a question so accurately. Task management …
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Posted in Management and strategy
Tagged top tasks, userexperience
Providing links to your top tasks on your home page or a major landing page is not a solution to top task management. Top tasks need to be doable on those pages, not just linked. It wouldn’t be too bad …
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Posted in Management and strategy
Tagged top tasks
In this issue Managing websites is about managing, not about websites Free sales webinar on Task identification – 10am EST Sep 2nd 2009 Neo Tweets! Free Trial – Customer-Centric Index The challenge of managing websites isn’t about websites, it’s about …
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Posted in Management and strategy
Tagged governments, Higher Education, intranet
The tax folks offer an online way for businesses to figure what they owe the government –the Payroll Calculator on the Canada Revenue Agency website. Just try to use it. Arriving by search works pretty well. The alternative is to wade through …
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Posted in Uncategorized
Tagged UX
