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Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
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Posted in Design, Management and strategy
Tagged top tasks
There is great pressure on businesses to keep people from being unemployed. Yet many workers are under-employed when an intranet hinders their efficiency. Intranet usability is a big problem. Would your senior executives be concerned that employees cannot do their …
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Posted in Management and strategy
Tagged intranet, usability testing
Do you know how usability of your intranet is affecting your business? As more business critical information and applications are accessed via web browsers, it is more important than ever to ensure employees can find and use the content and …
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Posted in Management and strategy
Tagged intranet
In this issue Are Visitors Seeing Your Top Tasks? Summer Reading: The Stranger’s Long Neck … Top Neo Tweets Our team was reviewing some web usability testing videos recently, and across many different projects, we heard a familiar refrain from …
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In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are coming to realize just how fundamental and widespread …
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Posted in Management and strategy
Tagged governments, Higher Education, universities, userexperience
Although the web has long provided support for non-HTML documents (PDF, Word, etc.) that doesn’t mean it is a good thing to do. It can make it difficult for users to find what they need. Non-HTML documents are often not …
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Posted in Uncategorized
There are a few key things every web manager needs to track about their visitors – like what did you come to the website to do and were you able to complete your task? Let’s call them TASKS and COMPLETION. …
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Posted in Management and strategy
Tagged top tasks
Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy
Tagged top tasks, userexperience
Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
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Posted in Design
Tagged top tasks, userexperience
A link is a promise Gerry McGovern says “a link is a promise, and if websites were marriages, many would end in divorce”. Links need to keep their promise or people are frustrated. Designing links is the fundamental skill of the …
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Posted in Uncategorized
Tagged UX
