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Who and what are your landing pages designed for? Knowing the answer to this question is critical to website success. What is a landing page? Your Home page is a landing page. Any page arrived at via your main navigation. …
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Gerry McGovern, Neo Insight, and other partners in Customer Carewords have worked with government organizations in many countries over the years, evangelizing and implementing task-based approaches to managing government websites. A few weeks ago, Gerry did a webinar for 400 …
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Posted in Management and strategy Tagged

In this issue   How to build momentum to manage your Top Tasks Revolve around your users – not vice versa The two minute warning Define your users by their actions – not as an “audience” Why usability is one …
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Posted in Management and strategy

As part of World Usability Day, Gord Hopkins and Gerry McGovern presented a webinar on “Designing Navigation with Task Management”. The full webinar recording can be downloaded from the Customer Carewords website. We had over 1000 people attend from 8 …
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Posted in Design Tagged

The explosive growth in mobile devices poses significant user experience challenges. Mobile devices that run web applications are ubiquitous – 20 million Blackberry devices and 10 million iPhones are in use, and 1.5 million Google Android devices have been pre-sold. …
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Posted in Design

Website navigation should help users quickly accomplish their tasks. Unfortunately, we often see websites maintaining a fixed set of global links on every page, most of which are no longer pertinent to the task at hand once a user makes …
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Posted in Design

Neo Insight’s e-newsletter on User Experience topics and techniques. We invite you to subscribe to our monthly e-newsletter: In this issue Managing your users’ tasks: 6 measures you need to know Early prototyping tools: Balsamiq, Axure…? Free webinars: Task Measurement; Educational …
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Posted in Management and strategy

Neo Insight’s e-newsletter on Customer Experience topics and techniques. We invite you to subscribe to our monthly e-newsletter. In this issue Four principles to improve your customers’ experience What’s wrong with the Canadian Government’s Common Look and Feel (CLF2) Free …
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Posted in Design

Neo Insight’s e-newsletter on Usability topics and techniques. We invite you to subscribe to this monthly e-newsletter. In this issue To manage services on the web, manage customer tasks Free Gerry McGovern webinar – Customer Carewords for Intranets, May 27, …
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Posted in Management and strategy

Neo Insight’s e-newsletter on Usability topics and techniques. We invite you to subscribe to our monthly e-newsletter. In this issue Encore of Gerry McGovern Masterclass plus special Executive Session Customer Carewords comes to Canada Don’t underestimate the value of a …
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Posted in Management and strategy