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Author: admin
Posted by admin on August 19, 2013
We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons: Mobile includes an increasingly wide range of displays Mobile devices are …
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Posted in Design, Mobile, Uncategorized, User experience trends
Tagged design principles, mobile, userexperience
Posted by admin on January 9, 2012
Touch-enabled devices are proliferating at an astonishing rate. Touch, multi touch and gesture user interfaces are here to stay, but the wide variation between platforms – and even between applications on one platform – in what each touch action means, …
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Posted in Design, Mobile
Tagged design principles, gestures, mobile, touch, userexperience
Posted by admin on September 25, 2011
Recent work with a Fortune 100 high-tech firm is validating four killer web strategies and proving the benefits of a top task management approach. The company team adopted strategies to focus on their customers’ top tasks, measure top task …
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Posted in Management and strategy, Remote usability testing
Tagged Benchmarking, task identification, top tasks, usability testing
Posted by admin on July 24, 2011
People value every second on the web – we often hear “Don’t waste my time!” In all of our various usability testing methods, we always measure the time to perform a task – whether the person is finding the recycling …
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Posted in Management and strategy
Tagged usability testing
Posted by admin on May 24, 2011
Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
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Posted in Management and strategy, Uncategorized
Tagged top tasks, userexperience
Posted by admin on March 9, 2011
Neo Insight’s e-newsletter on Customer Experience topics and techniques. The use of mega menus is increasing ever since Jakob Nielsen’s 2009 article: Mega Drop-Down Navigation Menus Work Well. Mega menus refer to large panels of links that drop down or …
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Posted by admin on June 9, 2010
In this issue Are Visitors Seeing Your Top Tasks? Summer Reading: The Stranger’s Long Neck … Top Neo Tweets Our team was reviewing some web usability testing videos recently, and across many different projects, we heard a familiar refrain from …
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Posted by admin on March 9, 2010
Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy
Tagged top tasks, userexperience
Posted by admin on August 9, 2009
Providing links to your top tasks on your home page or a major landing page is not a solution to top task management. Top tasks need to be doable on those pages, not just linked. It wouldn’t be too bad …
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Posted in Management and strategy
Tagged top tasks
Posted by admin on May 16, 2009
Input forms invariably show up on most websites we test. Often people give little regard to forms design but the details can really affect the speed and accuracy with which people fill them out. An eye-tracking study on label alignment, conducted …
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Posted in Uncategorized
Tagged mega-menu, UX
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