Articles
Behavioural Insight Research
Meet and Exceed Service Goals through Behavioural Insights
Rather than assuming people are 'rational actors' - who for example, read every word on a web page- a behavioural insight approach applies principles of psychology and behavioural economics to service design.
- Read one of the seminal books on behavioural science: Nudge: Improving Decisions About Health, Wealth, and Happiness
- A recent update by Cass Sunstein: Active choosing or default rules - the policy maker's dilemma
Behavioural Insight interventions always include experimenting to measure the impact of the intervention(s) or measure alternative versions of interventions. At Neo Insight, online design and research is our specialty. We understand the interactions between the real world and the human mind, and can help you achieve your business goals through this specific set of techniques in the digital space.
- Develop your own understanding of how to apply behavioural insights by reading Dilip Soman's book: The Last Mile: creating social and economic value from Behavioural Insights
Behavioural Insight's EAST Framework
We apply the Easy - Attractive - Social - Timely (EAST) Model to our work. The four principles were developed by the UK Behavioural Insight Team. The 'Easy' part for us is, well, easy since online user experience is one of our primary skillsets. We have helped many government and private clients research, design, prototype and implement online service solutions.
Randomized Control Trials (RCT)
Neo Insight has extensive experience with experimental and statistical methods. We can help you design, run and analyze a randomized control test (RCT) to test new behavioural science approaches.
Why Neo Insight?
We are experienced behavioural scientists, researchers and designers with experimental methodology, statistic and analytyic skills.
- If you have questions about Behavioural Insight work, contact Lisa Fast. Lisa is a member of the Behavioural Science and Policy Association
