Challenge

The client wanted to re-evaluate the effectiveness and efficiency of their current Web presence and compare themselves with other leading museum and heritage sites.

Insight

By combining a review of industry “best practices” with heuristic evaluation and end-user testing we could provide solid recommendations for a superior customer experience.

Solution

We strategically evaluated how the current organization and process could evolve to better support user tasks and business objectives.

Impact

Several concrete recommendations were presented to the museum’s executive regarding a Web site steering committee, improved navigation, support for planning a visit, and improved online commerce.