Tag: UX

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

In this issue Win the war on distraction Improving Find People, the #1 intranet task: Webinar recording now available Biggest challenge in user experience Win the war on distraction   Distraction is a major source of usability issues we see …
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In our November newsletter we challenged you to try two tasks on each of two online bookstore websites – Amazon.com versus BarnesandNoble.com. We had 45 people respond to the challenge. The main results are shown below from a screen capture of the Loop11 dashboard. Wording …
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Posted in Online UX research, Remote usability testing Tagged

Time is the currency of the web. Whenever someone visits your website they are spending their time. They are investing in your website with the hope of a good return on their investment. Failure to deliver on that promise can …
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A link is a promise Gerry McGovern says “a link is a promise, and if websites were marriages, many would end in divorce”. Links need to keep their promise or people are frustrated. Designing links is the fundamental skill of the …
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Performance measurement offers new ways to manage effectiveness and efficiency of tasks. Search is often associated with top tasks and a key component of findability on the web. Through our partnership with Gerry McGovern we’ve been helping to research and …
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(CCI) projects over the past year that measured those factors that were really annoying customers on client websites or intranets. Invariably the two largest contributors to a negative experience are poor search results and confusing menus and links. People are …
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Ten years ago, Jakob Nielsen identified ‘Anything that looks like advertising’ as one of the top ten web design mistakes. In his research, he had found that users were ignoring content that appeared to look like advertising. In a recent usability …
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We recently completed another of our Task Identification projects. At the end of the process we worked with the team to take their new insights and start creating wireframes that would better support their top tasks. For one client, over …
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