Tag: userexperience

Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy Tagged ,

Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
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Posted in Design Tagged ,

Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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Posted in Management and strategy Tagged ,

How long do your users take to perform important tasks on your website? Could you answer your senior executives if they asked you? Never before in history has it been possible to answer such a question so accurately. Task management …
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Posted in Management and strategy Tagged ,

Who and what are your landing pages designed for? Knowing the answer to this question is critical to website success. What is a landing page? Your Home page is a landing page. Any page arrived at via your main navigation. …
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Posted in Design Tagged ,

“Click here”: what to measure We’re always looking for simple, cost-effective ways for our clients to highlight and communicate ways to improve their websites. Here’s one very, very simple metric that you might find useful and persuasive in your next …
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Posted in User experience trends Tagged

Once in awhile we ask whether we are in a position to solve the bigger problems. What about the really big problems facing the world right now? Are we as a profession having impact on the economic crises we face? …
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Posted in Management and strategy Tagged

This month we get back to some basics of website design – making sure your carewords are seen and used optimally. People on the web are selfish, impatient and lazy. They want to accomplish their tasks quickly and with minimal …
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Posted in Uncategorized Tagged ,