Tag: top tasks

Neo Insight’s e-newsletter on Customer Experience topics and techniques. The use of mega menus is increasing ever since Jakob Nielsen’s 2009 article: Mega Drop-Down Navigation Menus Work Well. Mega menus refer to large panels of links that drop down or …
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Posted in Design Tagged ,

We’ve been applying some new online research techniques to the evaluation of both proposed and existing information architectures on our clients’ websites. These techniques focus on the words and labels that drive visitors through their top tasks. In this article, …
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Posted in Remote usability testing, User experience trends Tagged , ,

Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
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Posted in Design, Management and strategy Tagged

In this issue Are Visitors Seeing Your Top Tasks? Summer Reading: The Stranger’s Long Neck … Top Neo Tweets Our team was reviewing some web usability testing videos recently, and across many different projects, we heard a familiar refrain from …
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Posted in Design Tagged

There are a few key things every web manager needs to track about their visitors – like what did you come to the website to do and were you able to complete your task? Let’s call them TASKS and COMPLETION. …
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Posted in Management and strategy Tagged

Where is the most valuable real estate on your web pages? Top centre. Make sure your top tasks are given centre stage or at least the links that lead to completion of your top tasks. We just completed several projects …
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Posted in Management and strategy Tagged ,

We recently pulled together the trends in site-based search for a client. They were about to purchase a search engine application for their site, and wanted to evaluate the options in a usability context. Behaviour patterns we observed in hundreds …
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Posted in Uncategorized Tagged

Link visibility is critical for task success. Users need to find the links that match their task, quickly and with certainty. Until users reach their destination, the only thing they can do (besides search) is to click on a link. …
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Posted in Design Tagged ,

Sometimes it is hard to find budget for user research. In a budget crunch, decisions can overlook the importance of user input in managing a user experience. Whether you manage a website or an application, you can’t be decisive without …
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Posted in Uncategorized Tagged

Google says a faster web will make a better world, that customers prefer websites that are faster, and that we’ve only just begun. We agree. But Google cannot do this on its own. So Google is asking people to work …
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Posted in Management and strategy Tagged ,