Tag: top tasks

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to understand your employees, to engage and motivate …
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Posted in Management and strategy Tagged ,

We explore examples of how some higher education websites support their top tasks, with approaches that other web managers can learn from. We and our Customer Carewords partners have worked on 24 higher education websites in North America and Europe. …
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Posted in Design Tagged , , ,

This is a custom excerpt for the “New task analytics for managing Top Tasks” post. It replaces the 240 character summary that is automatically generated from the post contents.
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Posted in Management and strategy Tagged ,

  Recent work with a Fortune 100 high-tech firm is validating four killer web strategies and proving the benefits of a top task management approach. The company team adopted strategies to focus on their customers’ top tasks, measure top task …
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Posted in Management and strategy, Remote usability testing Tagged , , ,

Top Task culture = share the vision + measure behaviour + re-organize for UX Jared Spool has researched the key characteristics of top-performing organizations. His organization helps people move toward three characteristics: vision, feedback, and culture. We agree. Hats off …
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Posted in Management and strategy Tagged

Managers of large websites often struggle with how to allocate scarce resources (people, time, money) in the most cost-effective way, to maximize improvement of the user experience and also meet business goals. The Top Task Law is one simple, strong …
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Posted in Management and strategy Tagged

Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
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Posted in Management and strategy, Uncategorized Tagged ,

Neo Insight’s e-newsletter on Customer Experience topics and techniques. The use of mega menus is increasing ever since Jakob Nielsen’s 2009 article: Mega Drop-Down Navigation Menus Work Well. Mega menus refer to large panels of links that drop down or …
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Posted in Design Tagged ,