Tag: OptimalWorkshop

A few months ago, our partner Gerry McGovern wrote about ‘the vital importance of the first-click’. He cited a study by Web Usability which found that customers who clicked the correct first step in the task were twice as likely …
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Posted in Online UX research, Remote usability testing Tagged , , , ,

We’ve been applying some new online research techniques to the evaluation of both proposed and existing information architectures on our clients’ websites. These techniques focus on the words and labels that drive visitors through their top tasks. In this article, …
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Posted in Remote usability testing, User experience trends Tagged , ,