Category: Uncategorized

We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons:   Mobile includes an increasingly wide range of displays Mobile devices are …
Continue reading

Posted in Design, Mobile, Uncategorized, User experience trends Tagged , ,

Sometimes, you need to take a step back to notice problems that you could avoid by following your own advice! In my case, I’ve been working away on this web site for a few days, ensuring that top tasks and …
Continue reading

Posted in Uncategorized Tagged , ,

Neo Insight has extensive experience designing mega menus with public and corporate clients. We’ve shared our learning in previous articles about mega menu design and the big improvements in task success rates that careful design and testing can deliver. Recently, …
Continue reading

Posted in Uncategorized Tagged , ,

Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
Continue reading

Posted in Management and strategy, Uncategorized Tagged ,

Although the web has long provided support for non-HTML documents (PDF, Word, etc.) that doesn’t mean it is a good thing to do. It can make it difficult for users to find what they need. Non-HTML documents are often not …
Continue reading

Posted in Uncategorized

Time is the currency of the web. Whenever someone visits your website they are spending their time. They are investing in your website with the hope of a good return on their investment. Failure to deliver on that promise can …
Continue reading

Posted in Uncategorized Tagged

We recently pulled together the trends in site-based search for a client. They were about to purchase a search engine application for their site, and wanted to evaluate the options in a usability context. Behaviour patterns we observed in hundreds …
Continue reading

Posted in Uncategorized Tagged

A link is a promise Gerry McGovern says “a link is a promise, and if websites were marriages, many would end in divorce”. Links need to keep their promise or people are frustrated. Designing links is the fundamental skill of the …
Continue reading

Posted in Uncategorized Tagged

Sometimes it is hard to find budget for user research. In a budget crunch, decisions can overlook the importance of user input in managing a user experience. Whether you manage a website or an application, you can’t be decisive without …
Continue reading

Posted in Uncategorized Tagged

Performance measurement offers new ways to manage effectiveness and efficiency of tasks. Search is often associated with top tasks and a key component of findability on the web. Through our partnership with Gerry McGovern we’ve been helping to research and …
Continue reading

Posted in Uncategorized Tagged ,