Category: User experience trends

Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends

Service design is becoming a key organizational competence for business success in the Digital Age.  Let’s look at a real-life service experience and see what we can learn about absolute requirements for great service design. A (bad) service story Just recently, …
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Posted in Design, Management and strategy, User experience trends, User requirements

We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons:   Mobile includes an increasingly wide range of displays Mobile devices are …
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Posted in Design, Mobile, Uncategorized, User experience trends Tagged , ,

In this issue 6 Myths about the Mobile User Experience Mobile myths – Some resources Download or view the ‘Mobile: Extreme Top Tasks’ webinar 6 Myths about the Mobile User Experience About myths and mobile devices Myths are wonderful things. …
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Posted in Mobile, User experience trends Tagged ,

We’ve been applying some new online research techniques to the evaluation of both proposed and existing information architectures on our clients’ websites. These techniques focus on the words and labels that drive visitors through their top tasks. In this article, …
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Posted in Remote usability testing, User experience trends Tagged , ,

“Click here”: what to measure We’re always looking for simple, cost-effective ways for our clients to highlight and communicate ways to improve their websites. Here’s one very, very simple metric that you might find useful and persuasive in your next …
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Posted in User experience trends Tagged

Neo Insight’s e-newsletter on Customer Experience topics and techniques. We invite you to subscribe to our monthly e-newsletter: In this issue   World Usability Day: November 13th, 2008 Web 2.0 and the future of accessibility: A discussion with Derek Featherstone …
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Posted in User experience trends Tagged