Category: Management and strategy

Top Task culture = share the vision + measure behaviour + re-organize for UX Jared Spool has researched the key characteristics of top-performing organizations. His organization helps people move toward three characteristics: vision, feedback, and culture. We agree. Hats off …
Continue reading

Posted in Management and strategy Tagged

People value every second on the web – we often hear “Don’t waste my time!” In all of our various usability testing methods, we always measure the time to perform a task – whether the person is finding the recycling …
Continue reading

Posted in Management and strategy Tagged

Managers of large websites often struggle with how to allocate scarce resources (people, time, money) in the most cost-effective way, to maximize improvement of the user experience and also meet business goals. The Top Task Law is one simple, strong …
Continue reading

Posted in Management and strategy Tagged

Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
Continue reading

Posted in Management and strategy, Uncategorized Tagged ,

In this issue Win the war on distraction Improving Find People, the #1 intranet task: Webinar recording now available Biggest challenge in user experience Win the war on distraction   Distraction is a major source of usability issues we see …
Continue reading

Posted in Management and strategy Tagged ,

Over the last couple of years, website governance (both internet & intranet) has emerged as a key strategic management issue. C-level executives have recognized that websites and intranets are vital business assets and that strategic interests are not well served …
Continue reading

Posted in Design, Management and strategy Tagged

There is great pressure on businesses to keep people from being unemployed. Yet many workers are under-employed when an intranet hinders their efficiency. Intranet usability is a big problem. Would your senior executives be concerned that employees cannot do their …
Continue reading

Posted in Management and strategy Tagged ,

Do you know how usability of your intranet is affecting your business? As more business critical information and applications are accessed via web browsers, it is more important than ever to ensure employees can find and use the content and …
Continue reading

Posted in Management and strategy Tagged

In this issue The Buying Funnel: Making it Easy to Buy Look out for The Stranger’s Long Neck! Top Neo Tweets Rocking the MarCom world Businesses, governments, universities… all our organizations are coming to realize just how fundamental and widespread …
Continue reading

Posted in Management and strategy Tagged , , ,

There are a few key things every web manager needs to track about their visitors – like what did you come to the website to do and were you able to complete your task? Let’s call them TASKS and COMPLETION. …
Continue reading

Posted in Management and strategy Tagged