Category: Management and strategy

It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to understand your employees, to engage and motivate …
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Posted in Management and strategy Tagged ,

Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College website. The 1,545 respondents included potential students considering …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Our ongoing UX bench-marking research with Cisco continues to generate fascinating UX data and insights. Just recently Cisco tested and implemented some improvements to the online registration form which users must complete to create an account. As this task is …
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Posted in Design, Management and strategy Tagged , , ,

Service design is becoming a key organizational competence for business success in the Digital Age.  Let’s look at a real-life service experience and see what we can learn about absolute requirements for great service design. A (bad) service story Just recently, …
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Posted in Design, Management and strategy, User experience trends, User requirements

DOWNLOAD SLIDES (PPT: 6 MB) DOWNLOAD VIDEO (WMV: 50MB: 49 minutes) (This webinar occurred April 16th, 2014) Discover the common patterns of tasks that employees expect to be able to do in the digital workplace and how the analysis can …
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Posted in Management and strategy Tagged

(This webinar occurred March 5, 2014) DOWNLOAD SLIDES (PDF: 3 MB) DOWNLOAD VIDEO (WMV: 129 MB: 1 hour) The Cisco Support website has millions of pages and millions of visitors every month. It is a large and complex environment. How to make …
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Posted in Management and strategy, Remote usability testing

This is a custom excerpt for the “New task analytics for managing Top Tasks” post. It replaces the 240 character summary that is automatically generated from the post contents.
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Posted in Management and strategy Tagged ,

  Recent work with a Fortune 100 high-tech firm is validating four killer web strategies and proving the benefits of a top task management approach. The company team adopted strategies to focus on their customers’ top tasks, measure top task …
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Posted in Management and strategy, Remote usability testing Tagged , , ,