Category: Remote usability testing

We recently ran a study of a range of live and prototyped finders (pages where you use filters or facets to refine a set of results).  The goal was to identify which design patterns were most successful for particular finding tasks on computers, tablets and …
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Posted in Design, Mobile, Remote usability testing

On LinkedIn and similar virtual gatherings of user experience designers I am often struck by questions like, “What is the best wireframing/prototyping tool?” which are typically followed by replies in which the respondents give passionate support for their particular favorite …
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Posted in Design, Mobile, Remote usability testing, User requirements

Are you doing usability testing that includes a video image of the face of the participant? You should stop – here’s why. I was at two conferences this month where the presenter showed a video clip from a usability test. …
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Posted in Remote usability testing Tagged , ,

When choosing online research tools, it helps to have confidence that the data produced by the tool will  do a reasonable job of predicting what will be found using moderated usability testing — the gold standard of usability research.   Recently, …
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Posted in Design, Remote usability testing

(This webinar occurred March 5, 2014) DOWNLOAD SLIDES (PDF: 3 MB) DOWNLOAD VIDEO (WMV: 129 MB: 1 hour) The Cisco Support website has millions of pages and millions of visitors every month. It is a large and complex environment. How to make …
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Posted in Management and strategy, Remote usability testing

In this article, we’ll describe two creative techniques that generate a wonderful range of usability testing participants and still meet Canadian requirements to store survey data on data servers in Canada. Better recruiting techniques help web teams get faster and …
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Posted in Remote usability testing Tagged , , , , ,

A few months ago, our partner Gerry McGovern wrote about ‘the vital importance of the first-click’. He cited a study by Web Usability which found that customers who clicked the correct first step in the task were twice as likely …
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Posted in Online UX research, Remote usability testing Tagged , , , ,

  Recent work with a Fortune 100 high-tech firm is validating four killer web strategies and proving the benefits of a top task management approach. The company team adopted strategies to focus on their customers’ top tasks, measure top task …
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Posted in Management and strategy, Remote usability testing Tagged , , ,

In our November newsletter we challenged you to try two tasks on each of two online bookstore websites – Amazon.com versus BarnesandNoble.com. We had 45 people respond to the challenge. The main results are shown below from a screen capture of the Loop11 dashboard. Wording …
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Posted in Online UX research, Remote usability testing Tagged

We’ve been applying some new online research techniques to the evaluation of both proposed and existing information architectures on our clients’ websites. These techniques focus on the words and labels that drive visitors through their top tasks. In this article, …
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Posted in Remote usability testing, User experience trends Tagged , ,