Category: Online UX research

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first article, 3 Top Tasks for “Online” Future Students: Cost, financial …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at: https://action.donaldjtrump.com/mainstream-media-accountability-survey/ Go take a look; in fact, I urge you to take …
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Posted in Design, Online UX research, User experience trends

Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top task research project for a U.S. college, we …
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Posted in Management and strategy, Online UX research, User requirements Tagged , , , , , , ,

It’s time to finally stop requiring users to format numbers in online forms. Front-end developers need to put in the extra effort to accept any format or provide masks instead of displaying error messages. To make that point to Government of Canada teams, …
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Posted in Design, Online UX research Tagged , , ,

At IA Summit 2014 in March, Neo Insight’s Lisa Fast presented about creative approaches to Information Architecture.  This interactive session covered a range of ways to use online tools to address  common research challenges. Listen to Lisa’s presentation (MP3 | …
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Posted in Events & Speaking, Online UX research

A potential client recently asked “How can you help us after the testing?” To answer, I came up with some scenarios that reflect the role a UX consulting agency like ours can play.  Whether you are a client or a …
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Posted in Online UX research

One of the joys of UX research is the chance to come up with a creative solution to a research challenge. In this case, I had a short time to validate the menu design for a huge interactive voice response (IVR) telephone system. …
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Posted in Online UX research Tagged , , , ,

A few months ago, our partner Gerry McGovern wrote about ‘the vital importance of the first-click’. He cited a study by Web Usability which found that customers who clicked the correct first step in the task were twice as likely …
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Posted in Online UX research, Remote usability testing Tagged , , , ,

In our November newsletter we challenged you to try two tasks on each of two online bookstore websites – Amazon.com versus BarnesandNoble.com. We had 45 people respond to the challenge. The main results are shown below from a screen capture of the Loop11 dashboard. Wording …
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Posted in Online UX research, Remote usability testing Tagged