Author: ghopkins

We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons:   Mobile includes an increasingly wide range of displays Mobile devices are …
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Posted in Design, Mobile, Uncategorized, User experience trends Tagged , ,

Touch-enabled devices are proliferating at an astonishing rate. Touch, multi touch and gesture user interfaces are here to stay, but the wide variation between platforms – and even between applications on one platform – in what each touch action means, …
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Posted in Design, Mobile Tagged , , , ,

  Recent work with a Fortune 100 high-tech firm is validating four killer web strategies and proving the benefits of a top task management approach. The company team adopted strategies to focus on their customers’ top tasks, measure top task …
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Posted in Management and strategy, Remote usability testing Tagged , , ,

People value every second on the web – we often hear “Don’t waste my time!” In all of our various usability testing methods, we always measure the time to perform a task – whether the person is finding the recycling …
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Posted in Management and strategy Tagged

Are your customers or employees drowning in website content? Are they having trouble doing what they came to the website to do? Unbridled and poorly managed content proliferation is one of the biggest risks of our digital age. Many of …
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Posted in Management and strategy, Uncategorized Tagged ,

Neo Insight’s e-newsletter on Customer Experience topics and techniques. The use of mega menus is increasing ever since Jakob Nielsen’s 2009 article: Mega Drop-Down Navigation Menus Work Well. Mega menus refer to large panels of links that drop down or …
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Posted in Design Tagged ,

Input forms invariably show up on most websites we test. Often people give little regard to forms design but the details can really affect the speed and accuracy with which people fill them out. An eye-tracking study on label alignment, conducted …
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Posted in Uncategorized Tagged ,

As part of World Usability Day, Gord Hopkins and Gerry McGovern presented a webinar on “Designing Navigation with Task Management”. The full webinar recording can be downloaded from the Customer Carewords website. We had over 1000 people attend from 8 …
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Posted in Design Tagged

Neo Insight’s e-newsletter on Usability topics and techniques. We invite you to subscribe to our monthly e-newsletter. Upcoming workshops February 16, 2006 Designing usable Web-based applications – Neo Insight Workshop March 2 , 2006 Usability challenges of new Web technologies …
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Posted in Design